The key to building a successful, lean start-up is to constantly tweak production and to keep your employees happy, Chad Dickerson says. [...] Dickerson said he firmly believes in what he calls “continuous deployment,” or making small, frequent changes to production. He bullet-pointed some of the principles of continuous employment, including: Fixing people and team issues first, allowing all team members to play with and offer input on a new product before it’s deployed, and using a “deployinator,” or one-button deploy function, that employees push upon completion of a new project or fix to a current problem.
The deployinator button helps keep developers happy, he said. “We like it when other places suck [to work at] because that means our developers like it more here,” he joked.
For more, see the original article on "Etsy CEO on Building a Lean Startup: Deploy, Deploy, Deploy" at AllThingsD.